Clik here to view.
Developing a Powerful PR Mindset
Let’s get this out of the way from the get-go: ‘PR’ does not stand for ‘press release’. While dealing with the media in a bid to generate editorial coverage for their clients is something a...
View ArticleClik here to view.
Five tips for pitching the media
As much as blogging, Twitter, Facebook, Pinterest and YouTube consume much of the attention of progressive marketers and SMEs of late, let’s not forget the ‘traditional’ things that still work...
View ArticleClik here to view.
The power of buyer personas
A truism in business is you need to know your customer well, the rationale being the better you know who you’re selling to, the more effectively you can communicate with them and the better you can...
View ArticleClik here to view.
The importance of getting your brand story right
We live in a noisy, information-overloaded world. Research suggests we are exposed to something like 3,500 advertising messages every day, much of which washes over us and is ignored (actually, the...
View ArticleClik here to view.
Three tips on getting the most out of events using social media
Despite all the hoopla surrounding online marketing and social media, one thing that keeps hitting home to me time and time again is the huge value associated with face-to-face activity, specifically...
View ArticleClik here to view.
How to assure your customers during a crisis
Here’s hoping your business doesn’t experience a crisis. EVER. But in the event that the proverbial does hit the fan, who do you turn to? What do you do? Now, obviously the type of business you’re in...
View ArticleClik here to view.
3 tips for choosing a name for your startup business
This is the part of setting up a business that I love! Giving your startup enterprise a name (and subsequently developing a logo) makes it all that more real, and therefore it can be an exciting...
View ArticleClik here to view.
The power of a ‘Connected Brand’
A connected brand attracts customers naturally Small businesses have always been at a disadvantage when it comes to reaching out and communicating with consumers on a broad scale. Unless you had a...
View ArticleWhy Your Business Needs to Tell Stories
An ancient tradition today: Story telling by the campfire We live in a world where people—your customers—are at once intensely connected to one another, while at the same time putting up virtual...
View ArticleWant customers? Don’t be a boring brand
The trend of business owners using social media and content marketing strategies for their brand continued to grow in 2012, and will do so in 2013. However, there is a sub-theme to this that has...
View ArticlePlan Your Brand Story: Part One
Before you start external communication of your new startup brand, STOP! Take a deep breath. Grab a Moleskine notepad, sit down and ponder a few things first. You’re starting with a clean slate in...
View ArticlePlan your brand story: Part Two
In Part 1 of this article, we looked at the importance of determining the ‘spheres of conversation’ for your startup company. First, you need to answer these questions: what’s the purpose behind your...
View ArticleThought leaders you have to follow on social media
Virtually everything I read about social media and small business these days focuses on marketing and very little else. Now, I get the fact that building your brand and generating leads for your...
View ArticlePart 1: Beginner’s guide to content marketing
By now you might have heard the phrase ‘content marketing’ used in the media. Indeed, along with ‘social media’, it’s probably one of the hot phrases we hear in business and marketing today! But what...
View ArticlePart 2:Beginner’s guide to content marketing
As a small business owner you are (or should be) in charge of your own media channel, either by doing it yourself or by outsourcing it to a trusted partner. Whether it’s a blog, video show, podcast or...
View Article4 companies doing content marketing right
There are many great examples of content marketing all around us. When planning your content marketing strategy, keep your eyes open and take notice of who is doing what well. Don’t necessarily confine...
View Article4 things you can do right now to raise your company’s profile
When running your own business, it’s often easy to get hung up on planning your marketing, to the point where ‘analysis by paralysis’ kicks in and nothing gets done! It’s an easy trap to fall in to....
View Article3 marketing priorities for your business in 2014
2014 is going to be a watershed year in brand marketing. More specifically, how businesses adapt to the ever-evolving new media landscape will determine how they fare in a hyper-competitive marketplace...
View Article3 steps to kick start content marketing for your business
Unless you’ve been living in a cave the past 12 to 18 months, you’ll be aware that content marketing — the art and science of creating original content that informs and empowers your customers and...
View ArticleRemoving common roadblocks in personal branding
I regularly come across a lot of entrepreneurs and small business owners whose reaction to the notion of “personal branding” is one of disdain. “I don’t want to be in the spotlight.” “I just want to...
View Article
